Business Name vs. Limited Liability Company

This is the single most common question we field from new founders, and the honest answer is: it depends on what you're optimising for right now, not what sounds more "official."

Choose a Business Name If

You're testing an idea, working solo or with one trusted partner, want the fastest and cheapest path to a legal identity, and aren't yet taking on significant financial or legal risk.

Choose a Limited Liability Company If

You want your personal assets protected from business liabilities, plan to bring on investors or co-founders with defined equity stakes, or are pursuing contracts that require dealing with a registered company.

The Cost Difference Is Smaller Than You Think

Many founders default to a business name purely on cost, without realising the incorporation premium is modest relative to the protection and credibility it buys.

Upgrading Later

If you've outgrown your business name, you don't need to close it down first — our Upgrade: Business Name → LLC service is built specifically to carry your branding and operations across to a properly incorporated entity.